Hall 22, Stand A 84
Not so much a display of product but rather a wooden architecture. The Listone Giordano booth at Cersaie 2015 will be an innovative design of a living and mutating material that has been able to accompany the evolution of human beings over the centuries. Wood becomes a structural surface, an interior complementary element, like furniture for our daily activities. Boasting a display area of more than 150 msq, located in Hall 22 of the fair in Bologna, designed by Marco Ricci Tortoioli, reveals the Umbrian Company’s unique approach to the wood theme.
A large open space embraces and welcomes visitors to a great place for co-working, exchanging ideas and projects’: the product is no longer something to be watched from a distance but it is transformed into an interactive component with which to make a personal relation. So the collections, drawn by the three souls of Listone Giordano - Classica, Atelier and Natural Genius - take the form of great tables that shape the exhibition. The parquet is not merely the horizontal or vertical surface, but it is now a three-dimensional cantilevered volume where guests can sit around, talk projects and touch the material properties. The nuances of the wood species and the different treatments of the wood surfaces tribute an individual identity to each item, highlighted by the colors’ inserts that define the perimeter of each module.
The concept by Marco Ricci Tortoioli is prone to enhance the values with which the company is internationally recognized: from the choice of the best raw materials sourced directly from the forest to the special sawing techniques and eco-friendly finishing treatments, from high-precision processing technology to sophisticated and rigorous selection systems, to the most advanced frontiers of new forms that speak the language of contemporary design. The stand is an attractive place where to learn more on “wood culture”. The art gallery, premiered last year, hosts a very special guest, the work of a true icon of the international design scene.
The metal grids that support the tables convey communication elements and messages of a brand that has always focused on sustainability and philological continuity between past and present.
Inspired by "flying carpets" whose decoration is ensured by the method of laying parquet and its cromatic properties. The three-dimensional inserts, which become staging, also speak of the attention devoted to the world of international design: in fact materialize in a real materials library in giant size, where the texture and charm of wood are available on a large scale. Inspiration can be measured directly and proposals of customization are guaranteed by the company directly under the eyes of visitors.
Atelier Heritage takes central stage embodying the “bespoke” concept offered by Listone Giordano. The association of contemporary wood culture and traditional craftsmanship past bestows architects and designers the opportunity to develop tailored, custom-built products, choosing finishing, color and surface treatment. Heritage represents the historical commitment of Listone Giordano to a sustainable forest management in France and the imprint of an aesthetic and technological revolution. Not to forget the sophisticated heat treatment able to obtain, without using chemicals, a rich color palette based on Oak.
"We love the idea that wood as a raw material is up for a variety of interior applications. This edition showcases an installation which recount, the complexity and richness of our production. Along with the creative genius of man, we provide suggestions and solutions to the best architectural visions "stated Andrea Margaritelli, Listone Giordano Marketing Director.
BISCUIT FOR THE FIRST TIME AT THE SHOW
It is to be introduced for the first time on an exhibition scenario, Biscuit, the collection designed by Patricia Urquiola. She returned wood floor to its natural decorative vocation and endows the material with a more sinuous touch. Biscuit was conceived as an in-depth analysis of the traditional laying system and turns into an ideal link between the historical heritage and contemporary style.
The rounded profile of the strip modifies the usual linearity of the form, biting in a strong personality. This results in many versions of parquet, each relating to a different language but with a cutting-ege twist. Inlay, mosaic, herringbone, regular: whatever the pattern of your choice, Biscuit does look like the paving of a rich fabric of interwoven and overlapping. The fluid shape is also accentuated by a bumped, slightly “bombé” (bumped) effect of the surface instilling a sense of further softness to the natural material.