{"id":11425,"date":"2020-12-28T17:22:50","date_gmt":"2020-12-28T16:22:50","guid":{"rendered":"https:\/\/one.listonegiordano.com\/?p=11425"},"modified":"2021-02-16T10:08:27","modified_gmt":"2021-02-16T09:08:27","slug":"lavazza-headquarters-cino-zucchi","status":"publish","type":"post","link":"https:\/\/www.listonegiordano.com\/one\/architettura\/lavazza-headquarters-cino-zucchi\/","title":{"rendered":"Lavazza Headquarters \u2013 con Cino Zucchi &#8211; vince il premio In\/Architettura 2020"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"90\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/MLG-20-PREMIO-INARCH-copia.svg\" alt=\"\" class=\"wp-image-11282\"\/><\/figure>\n\n\n\n<p>Committente: Luigi Lavazza spa<br>Progettista: CZA Cino Zucchi Architetti<br>Impresa: Colombo Costruzioni con AZA Aghito Zambonini e Frea&amp;Frea<\/p>\n\n\n\n<p>La costruzione della nuova sede <strong>Lavazza<\/strong> progettata da <strong>CZA Cino Zucchi Architetti <\/strong>risponde all\u2019obiettivo aziendale di concentrare in un\u2019unica sede torinese i propri uffici direzionali ed operativi; circa 500 persone che oggi sono distribuite in diversi uffici.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8-1024x593.jpg\" alt=\"Lavazz Headquarters - Sede Centrale -  Cino Zucchi\" class=\"wp-image-11428\" srcset=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8-1024x593.jpg 1024w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8-300x174.jpg 300w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8-768x445.jpg 768w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8-1536x889.jpg 1536w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8-500x289.jpg 500w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_8.jpg 1866w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un forte legame con il territorio e una grande propensione all\u2019innovazione: la Nuvola Lavazza,&nbsp;firmata dall\u2019architetto <strong>Cino Zucchi<\/strong>, mette in mostra le sue \u201cradici future\u201d, dando forma ai valori e&nbsp;agli oltre 120 anni di storia dell\u2019azienda.&nbsp;Un nuovo spazio aperto alla citt\u00e0, all\u2019Italia e al mondo, in cui i nuovi uffici di Lavazza dialogano&nbsp;con un ristorante gourmet e un museo interattivo, con un grande spazio eventi e un\u2019area archeologica,&nbsp;con un bistrot innovativo e la sede dell\u2019<strong>Istituto d\u2019Arte Applicata e Design <\/strong>(IAAD).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3-1024x578.jpg\" alt=\"Lavazz Headquarters - Sede Centrale -  Cino Zucchi\" class=\"wp-image-11435\" srcset=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3-1024x578.jpg 1024w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3-300x169.jpg 300w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3-768x434.jpg 768w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3-1536x868.jpg 1536w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3-500x282.jpg 500w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_3.jpg 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nel corso della cerimonia di premiazione l\u2019architetto Cino Zucchi ci spiega la volont\u00e0 sottesa al progetto di <em>\u201c<strong>mettere insieme in un luogo molte funzioni diverse. Lavazza \u00e8 un misto di edifici recuperati di un\u2019ex-centrale ed edifici nuovi\u201d.<\/strong> <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cino Zucchi dialoga d\u2019architettura con Stefano Casciani\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/q1LY3dWKtMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Cino Zucchi intervistato da Stefano Casciani<\/figcaption><\/figure>\n\n\n\n<p>L\u2019architetto &#8211; parte di un team molto pi\u00f9 ampio di collaboratori &#8211; riporta al centro il \u201ctema ambientale del recupero dell\u2019edificio e di strutture esistenti, collegato al tema della lunga durata e permanenza nel tempo.<\/p>\n\n\n\n<p><strong>LEGGI ANCHE &#8211; <a href=\"https:\/\/www.listonegiordano.com\/one\/architettura\/memoriale-della-shoah-milano\/\">Memoriale della Shoah di Milano: In\/Arch premia lo Studio Morpurgo De Curtis<\/a><\/strong><\/p>\n\n\n\n<p>Centrale \u00e8 il concetto di spazio aperto (quello che nella citt\u00e0 \u00e8 l\u2019invariante) sia come struttura urbana che, in questo caso, come spazio verde ad alta qualit\u00e0 ambientale. Quando si va al <strong>bistrot Lavazza <\/strong>si apre l\u2019ombrello, si esce dall\u2019edificio, si attraversa lo spazio verde e si va a mangiar fuori. E\u2019 questa la differenza rispetto alle grandi multinazionali americane, che costruiscono i loro castelli di cristallo: un intervento integrato alla citt\u00e0 dove lo spazio aperto \u00e8 di tutti\u201d. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7-1024x674.jpg\" alt=\"Lavazz Headquarters - Sede Centrale -  Cino Zucchi\" class=\"wp-image-11433\" srcset=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7-1024x674.jpg 1024w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7-300x198.jpg 300w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7-768x506.jpg 768w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7-1536x1012.jpg 1536w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7-500x329.jpg 500w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_7.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un progetto unico, fortemente voluto dalla quarta generazione della Famiglia Lavazza, co-creato&nbsp;insieme ai numeri uno nei campi dell\u2019architettura, del food, della scenografia e del design:&nbsp;un \u201cGolden Team\u201d che unisce appunto&nbsp;<strong>Cino Zucchi, Ferran Adri\u00e0 e Federico Zanasi, Dante Ferretti e Ralph&nbsp;Appelbaum.<\/strong><\/p>\n\n\n\n<p><strong>LEGGI ANCHE &#8211; <a href=\"https:\/\/www.listonegiordano.com\/one\/architettura\/nuovo-muse-degli-innocenti\/\">Nel silenzio del Nuovo Museo degli Innocenti<\/a><\/strong><\/p>\n\n\n\n<p>In un\u2019unica occasione progettuale si intrecciano felicemente l\u2019impegno della famiglia Lavazza con quelle dei pi\u00f9 vivaci esponenti dell\u2019architettura, della ristorazione, della scenografia e del design; ne nasce un\u2019interpretazione totalmente nuova del contesto di borgata torinese che si combina con le tracce storiche e archeologiche depositate nella citt\u00e0, riverberando la propria forza attrattiva sul tessuto urbano circostante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4-1024x631.jpg\" alt=\"Lavazz Headquarters - Sede Centrale -  Cino Zucchi\" class=\"wp-image-11437\" srcset=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4-1024x631.jpg 1024w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4-300x185.jpg 300w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4-768x473.jpg 768w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4-1536x947.jpg 1536w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4-500x308.jpg 500w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_4.jpg 1752w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il nuovo Lavazza Headquaters rappresenta un caso esemplare&nbsp;<strong>di rigenerazione urbana<\/strong>&nbsp;in grado di creare un forte legame con il territorio circostante, il quartiere Aurora, a cui d\u00e0 un nuovo volto architettonico per favorire nuove esperienze di condivisione culturale e sociale.&#8221;<\/p>\n\n\n\n<p><strong>LEGGI ANCHE &#8211; <a href=\"https:\/\/www.listonegiordano.com\/one\/architettura\/dante-o-benini\/\">Nella mente imprevedibile di Dante O. Benini<\/a><\/strong><\/p>\n\n\n\n<p>La Nuvola ha ottenuto, inoltre, la certificazione del protocollo <strong>LEED Platinum <\/strong>(Leader in Energy and Environment Design), il pi\u00f9 prestigioso riconoscimento internazionale per edifici progettati e costruiti secondo criteri di sostenibilit\u00e0 ambientale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5-1024x606.jpg\" alt=\"Lavazz Headquarters - Sede Centrale -  Cino Zucchi\" class=\"wp-image-11439\" srcset=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5-1024x606.jpg 1024w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5-300x178.jpg 300w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5-768x455.jpg 768w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5-1536x909.jpg 1536w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5-500x296.jpg 500w, https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_5.jpg 1824w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>E sostenibile \u00e8 anche la climatizzazione del nuovo edificio che si basa su 3 unit\u00e0 polivalenti ERACS2-WQ 2502 ed 1 pompa di calore WW-HT 0202 con produzione di acqua ad alta temperatura, sia per il riscaldamento che per uso sanitario.<\/p>\n\n\n\n<p><em>Contenuti testuali: <strong><a href=\"https:\/\/www.inarch.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Istituto nazionale architettura<\/a><\/strong> e archilovers.<br>Per i contributi fotografici si ringrazia archilovers.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\t\r\n\t\t\t\t\t\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Seguici sui nostri canali per restare sempre aggiornato: <\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-black-background-color has-text-color has-background has-link-color wp-block-list wp-elements-22151444a665cce6c776750adbab5190\">\n<li><a href=\"https:\/\/t.me\/listonegiordanoofficial\">Canale Telegram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029VaR7wuhCnA7pPd7rte40\">Canale Whatsapp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/listonegiordano\/\">Instagram <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/listonegiordanoitalia\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/listone-giordano\">Linkedin<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\t\t<div class=\"related-posts\">\r\n\t\t\t<h3 class=\"lusitana medium-font green roboto align-center row-padding\"><span>Related Articles<\/span><\/h3>\r\n\t\t\t<div class=\"container white-bkg\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"regular-article column-of-4 left col-padding row-padding\">\r\n\t\t\t\t\t\t<a class=\"image not-mobile\" href=\"https:\/\/www.listonegiordano.com\/one\/architettura\/museo-degli-innocenti\/\" rel=\"bookmark\"><img decoding=\"async\" class=\"cover\" src=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/Museo-degli-Innocenti_one_Listone-Giordano_4-500x241.jpg\" loading=\"lazy\"><\/a>\r\n\t\t\t\t\t\t<div class=\"postedby-on roboto tiny-font\">\t<span class=\"lower byline\">di<\/span> <span class=\"byline\"><span class=\"author vcard\"><a class=\"url fn n\" href=\"https:\/\/www.listonegiordano.com\/one\/author\/decaro\/\">Maurizio De Caro<\/a><\/span><\/span>\t<span class=\"posted-on\"> &#8211; 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5 anni fa<\/span><\/div>\t\t\t\t\t\t<h2 class=\"title lusitana small-font\"><a href=\"https:\/\/www.listonegiordano.com\/one\/architettura\/memoriale-della-shoah-milano\/\" rel=\"bookmark\">Memoriale della Shoah di Milano: In\/Arch premia lo Studio Morpurgo De Curtis<\/a><\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<br class=\"clear\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"<p>Committente: Luigi Lavazza spaProgettista: CZA Cino Zucchi ArchitettiImpresa: Colombo Costruzioni con AZA Aghito Zambonini e Frea&amp;Frea La costruzione della nuova [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"area":"","groups":"","preview":"","columns":"","rows":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-11425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architettura"],"featured_image_src":"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_1-150x150.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lavazza Headquarters \u2013 con Cino Zucchi - vince il premio In\/Architettura 2020 | One Listone Giordano<\/title>\n<meta name=\"description\" content=\"La nuova sede Lavazza di CZA Cino Zucchi Architetti risponde all\u2019obiettivo aziendale di concentrare in un\u2019unica sede torinese i propri uffici\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.listonegiordano.com\/one\/architettura\/lavazza-headquarters-cino-zucchi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nuova sede Lavazza, firmata Cino Zucchi, vince il premio In\/Architettura 2020\" \/>\n<meta property=\"og:description\" content=\"Committente: Luigi Lavazza spaProgettista: CZA Cino Zucchi ArchitettiImpresa: Colombo Costruzioni con AZA Aghito Zambonini e Frea&amp;Frea La costruzione\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.listonegiordano.com\/one\/architettura\/lavazza-headquarters-cino-zucchi\/\" \/>\n<meta property=\"og:site_name\" content=\"One Listone Giordano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/listonegiordanoitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T16:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-16T09:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.listonegiordano.com\/one\/wp-content\/uploads\/2020\/12\/LAVAZZA_one_ListoneGiordano_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1733\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lavazza Headquarters \u2013 con Cino Zucchi - vince il premio In\/Architettura 2020\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.listonegiordano.com\\\/one\\\/architettura\\\/lavazza-headquarters-cino-zucchi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.listonegiordano.com\\\/one\\\/architettura\\\/lavazza-headquarters-cino-zucchi\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.listonegiordano.com\\\/one\\\/#\\\/schema\\\/person\\\/8a45898c971969498387c2725b55454e\"},\"headline\":\"Lavazza Headquarters \u2013 con Cino Zucchi &#8211; 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