AMDL CIRCLE redefines the idea of the Arrital showroom, transforming it into a multifunctional and inspiring environment. The project, hosted in an office building by Vico Magistretti, becomes a meeting point in the center of Milan, designed for events, relationships and creative contamination.
Spread over three levels, the showroom offers an experience of transparency and involvement. The kitchen, the beating heart of the project, is transformed into a living space, a stage of stories and conviviality, embodying the Arrital’s philosophy. The concept reflects the innovative approach of the brand, creating a large, elegant and recognizable environment, enriched by distinctive elements such as suspended flower beds and the “rosso Vico” staircase.
The intervention has given a new identity to the building, built between 1955 and 1957 by Vico Magistretti, enhancing its verticality. The opening of a void and the inclusion of the “rosso Vico” staircase strengthen the link with the past, making the architecture more dynamic and functional.
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A suspended urban garden symbolically connects inside and outside, eliminating the barrier between public and private space. This element not only welcomes visitors, but also integrates nature into showroom, reflecting the idea of the store as a meeting and culture place.
Central element of the project, the kitchen creates a warm and shared atmosphere. The hanging garden becomes both a resource for show cooking events and a stimulus to reflection on the quality and origin of ingredients, strengthening the dialogue between city and nature.
Each level of the showroom is designed to facilitate meetings and interactions:
-Ground floor: exhibition space and event area, ideal for show cooking.
-First floor: operating area with offices and meeting room, maintaining the flexibility of spaces.
-Basement: an urban oasis with green courtyard and wooden podium, perfect for events and installations.
The choice of materials such as wood, aluminium, calceterra and crude steel emphasizes the authenticity of the project. Technical solutions, such as sound-absorbing coatings, help to create a warm and refined atmosphere typical of the AMDL CIRCLE style.
For the area reserved for events, the studio led by Michele De Lucchi has chosen a gray oak woodfoor that gives warmth to all environments.
This showroom is not only a point of sale, but a place of experience and innovation, able to transmit the vision of Arrital in contemporary design.
